Friday, November 30, 2007

Cooking up a storm

Jerusalem Post, Billboard; November 30, 2007

One has to wonder what the Jerusalem Municipality was thinking when, as a tribute to 40 years of a united Jerusalem, it pitted top chefs from Tel Aviv against chefs from Jerusalem in a gourmet cooking competition.

At the risk of sounding unfaithful to the city I live in, I could understand a contest between the metropolis and the capital for the best rugelach, the best Jewish art, the best rabbis - but the best gourmet meal?

Anyone conversant with in the Israeli culinary scene could easily have predicted the winner even before the contest began. Jerusalem may be the capital of Israel, but Tel Aviv is the capital of Israel's restaurant industry. While many talented chefs were born and raised in Jerusalem, those seeking a career in the kitchen eventually moved to the big city, like Aviv Moshe of Messa and Rafi Cohen of Raphael, where the cosmopolitan cooking culture pushes them to international standards of excellence.

But if the event was meant to promote the last weekend of the Hamshushalayim festival, during which cultural institutions are open to the public free of charge and local restaurants offer special menus, the competition was well done. The conference hall of the Inbal Hotel, where the event was held on Monday, was packed with city officials, journalists and press photographers vying for a glimpse - and perhaps a bite - of the two four-course meals inspired by the holy city.

"We are sure Jerusalem will win," said Tal Marom Malovec, spokesperson of the tourism and culture unit of the Jerusalem Municipality, ahead of the competition. "They worked a full week on the menus, the plan. They'll give Tel Aviv a fight."

But Jerusalem set itself up for defeat when it invited Meir Adoni, chef of the acclaimed Catit restaurant, to be part of the Tel Aviv team, along with Shaul Ben-Aderet of Kimel, Chef Antonio Mensa of Ali-Oli, and Chef Hadassa Wolf of Comme Il Faut. Catit was recently voted by readers of Time Out magazine as the best restaurant in Tel Aviv, and a few weeks before that, Adoni became an instant national chef celebrity when he was the first of four Israeli chefs (including Aviv Moshe) to beat out French chef Stephane Froidevaux in Channel 10's cooking showdown "Battle of the Knives."

Despite Adoni's fondness for Jerusalem, which he developed as a chef under famed chef Ezra Kedem of Jerusalem's Arcadia restaurant and as a boy growing up in a Zionist household, he wasn't about to cook with mercy. "It looks bad [if Tel Aviv wins], but we'll still win, even if it's by half a point," Adoni forecast ahead of the cook- off.

But the competition was digested in good fun by both teams. The atmosphere in the large kitchen of the Inbal was lively, optimistic and friendly, with chefs from each team encouraging each other and Adoni leading his team in old Jerusalem folk songs.

"There's no pressure, we're cooking in good spirits," said chef Itzik Mizrahi, head chef of the Inbal Hotel and its Sofia restaurant, the official caterer of the president. He headed the Jerusalem team consisting of chef Marcus Gershkovitz of Canela, chef Motti Zigron of La Carossa, chef Guy Ben-Simhon of La Guta and chef Dafna Baruch of Pituyim.

He was in charge of the Jerusalem entree, consisting of lamb chops on a bed of root vegetables. "We want to show that Jerusalem is about more than just humous and ktzitzot [meatballs]."

Both teams prepared their dishes using raw materials endemic to Jerusalem, including Jerusalem artichoke, chickpeas, root vegetables, sesame, wheat, beets and za'atar.

Ben-Simhon prepared his team's starting dish, a gourmet rendition of me'urav yerushalmi, a popular Jerusalem street food consisting of a mix of grilled meats usually served in pita. He served the meat inside bone marrow on a bed of spicy chickpeas. While plating the dish in a tin pan set on Jerusalem stone garnished by olives and olive leaves, he expressed his confidence. "It's always fun to win, especially against another city, and I think we'll win. If not, a tie is also good."

The courses were served to the three judges on the dais: television cooking personality chef Haim Cohen, host of TV show Garlic, Pepper and Olive Oil; cookbook author and food writer Phyllis Glazer; and actress Sarit Vino- Elad.

Dishes were served unmarked, but both Cohen and Glazer admitted to In Jerusalem that they could recognize the creators by the mere presentation.

"From the first dish, I felt who was Jerusalem and who was Tel Aviv - the taste, the presentation, the plating," said Cohen.

"From what I've seen of Tel Aviv," added Glazer, "it's not so much the plating, but the taste. They're more sophisticated, use a range of ingredients and are more delicate."

The final overall score came out to 135:150, Tel Aviv.

Simhon got his "tie" with Adoni, who served sashimi on a bed of chickpeas - quite a feat (unless there were mercy points).

Dafna Baruch beat Antonio Mensa of Ali-Oli in Tel Aviv for best dessert with her scrumptious sesame pastry filled with halva cream, garnished with brandied figs.

But the winning entree, "A Jerusalem Winter Stewpot," concocted by Shaul Ben-Aderet, went hands down to Tel Aviv (literally, after the journalists couldn't stop themselves from dipping their fingers into the large pot in the kitchen). The homey stew artfully and deliciously reflected the authentic Jerusalem kitchen, with lamb, beef cheek and tongue, cooked wheat, stuffed artichoke and cinnamon and paprika spicing.

"This is the Jerusalem dish," said Cohen of the stewpot. "It comes from here. Lamb chops don't come from here."

The winning recipes were served to President Shimon Peres on Thursday. Upon accepting the Medallion of Honor on behalf of Tel Aviv, Adoni generously announced to the city of Jerusalem, "It's yours!"

For those who are 'not all there' (dance bar review)

Jerusalem Post, Billboard; November 30, 2007

Mental has made a name for itself as the hottest dance bar in Tel Aviv, but it didn't look like it when we arrived at 11 p.m. on Thursday, the prime clubbing hour of the week. There was no line at the door, and a lot of empty bar stools. But like all Tel Aviv hotspots, Mental did get more 'happening' closer to 1 a.m. In this it resembles the Breakfast Club and Dada - underground dance bars that emphasize cutting-edge electronic music and after-hours nightlife.

Mental, already eight months old, is appropriately named because people are inclined to go crazy there, what with the alcohol and electronic music. Just before rush hour, however, the impression isn't particularly spectacular. Mental is not about overblown glam, but dark, minimalist style.

I anticipated a righteous coolness; sometimes the vibe of underground dance bars can be snobby. So when a very good-looking guy in a sweaty T-shirt cheerfully greeted us from behind the bar and introduced himself as the owner, I expressed surprise at his friendliness. Owners of such digs are often stuck-up.

'Not us,' he said.

My New York friend and I asked for a menu from the bartender, who looked like a skinhead, complete with a mean demeanor and tattoos all over his arms, including one of a cross. The skinhead supported my original thesis. To our menu request, he grunted: 'Not here.'

Okay, no menus. We asked him to recommend a cocktail. He looked at us as if we were aliens. Fortunately, a different bartender - friendly, down-to-earth and with curly blond hair - took over.

'Don't you recommend drinks here?' I asked.

'Not here. People who come here generally know what they want,' he said simply, without making us feel like dummies. At Mental, people want the hard, simple mixes; girly cocktails like apple martinis and cosmos are not their specialties. Tonic water, however, is. The sweet bartender accidentally knocked a bottle in our direction, spilling some on my friend's pants. He apologized.

Hoping that the music would compensate for the wet pants, my friend committed the faux pas of asking if the DJ would spin pop music.

'Not here.'

Of course.

On weekends, Mental is clearly the place for electronic music fans, although Tuesday night is dedicated to other genres, including pop and Israeli music.

As the classic rock warm-up turned into Mental's signature electro music, we forgot about the spilt drink and our pop dreams. The powerful, balanced sound system did justice to the creative yet fun-loving beats that got us onto the floor to dance and flirt. Unfortunately, some of the other dancers seemed somewhat high on themselves (and probably on other substances as well).

Before leaving, we thought it was time to test the owner's sincerity. We told him about the spilt drink, explaining that it called for more than just a sweet apology.
'Not here,' he replied.

Actually, it didn't seem like he was all there, either. And neither were we. He reluctantly offered us vodka chasers as compensation, and after finishing them off, we went to finish off the night at Griffin - the mega- bar a few blocks down which offers menus, cocktails, pop music, and a little more approachability.

Party line-up: Sunday is for the Tel Aviv working man; Monday sees live bands; Tuesday brings pop and electronic freestyle; Wednesday features special guest DJs; on weekends, expect electronic freestyle.
Mental; 7 Shadal St.; tel. (054) 542-9989.

Thursday, November 22, 2007

Fat chance (restaurant review)

Jerusalem Post, Weekend Magazine; November 22, 2007

If you're looking for more than a few drinks on plastic chairs, the Gordo restobar could be the spot for you on Tel Aviv's promenade.

Warning: Those who settle on the deck of Gordo for a sunset dinner may not want to leave until the early hours. I don't know of any other restaurant on the Tel Aviv promenade that hands out blankets with a smile so that diners can cozy up under the tall metal heat lamps when it gets chilly.

Located right off the boardwalk underneath the Renaissance Hotel on Gordon beach, Gordo is exactly what the folksy Tel Aviv promenade needs to achieve a more stylish, sophisticated edge.

The handsome eatery is spread out on a multi-leveled patio, designed so that each seating corner gets a view of the water. Gordo is both child and animal friendly. Lounging around me on the cushioned sofas and chairs for Friday night dinner were lone couples, a small family with its dog, and what seemed to be a large tourist group. The tropic outdoor bar leads to the entrance of a plush dance lounge that's ideal for singles seeking a mix of drinks, dancing and romance.

In building the two-month-old Gordo (which means "fat" in Spanish), Ronen Avni, one of the five owners, stated that their goal was design, food, service and quality. So far, they have lived up to their aims. While the owners' specialty is nightlife - they have founded some of the city's most successful bars: Blend, The Lobby and Golden Bar - they have passed over to restaurants quite well. No detail here is spared, from the coasters featuring the image of "Gordo" (an animated rotund man), to the soft, pastel upholstery, to the garnish on the dishes.

We started out with an eggplant carpaccio (NIS 28) from Gordo's temporary menu, which for now includes a limited but respectable selection of appetizers, salads, seafood, meat dishes and kids' meals. The creative and aesthetic round dish was a light and scrumptious starter, consisting of soft, grilled eggplant topped with balsamic vinegar and feta. It formed an ideal vegetarian alternative to the beef carpaccio (also on the menu). The Greek salad we also ordered was rather plain, consisting chunks of cucumbers and tomatoes, but salads are not their prominent dishes, the fish and seafood are.

The quality of the raw materials was tangible in their finger- licking, firm spicy shrimp flavored with chili, tomatoes and thin garlic wedges (NIS 48/84).
The sea bass (NIS 94), that was served whole and extremely fresh, was one of the best fish dishes I've eaten in a while. It was tender and stuffed with roasted garlic cloves whose jam added depth of delicious flavor to the fish and accompanying Chinese bok choy. The roasted potatoes and bread were rather basic.

Once the sun set, the only illumination came from yellow Christmas lights wrapped around the patio umbrellas. The smile of the gracious waiter, who pledged at the beginning of the evening that our satisfaction was his goal and was good to his word, also helped to brighten the evening.

The desserts were not as unique or impressive as the previous dishes. The malabi had a nice milky texture and flavor, topped with pink rose water and nuts. The creme brulee (NIS 34), torched right behind the bar, should satisfy fans of the dish.
However, I regret not opting for the whiskey chocolate cubes.

Too bad Gordo just missed summer. The Mediterranean dishes and atmosphere are perfect for summer heat. Yet the owners plan to install glass enclosures to make it a hot spot for winter. Given their apparent standards of excellence, I wouldn't be surprised if they perfected the menu and finishing touches to usher in the new season.

Gordo, Gordon Beach, Open from 9 a.m.; Tel: (03) 529- 3929. Not kosher.

Monday, November 12, 2007

Britney Spears' Blackout (disc review)

Jerusalem Post, Daily; November 12, 2007

BRITNEY SPEARS
Blackout
(RCA)


In 2002 Britney Spears sang to the world through a piano-backed ballad: 'I'm not yet a girl, not yet a woman.' Since then she has proved that she is more than a woman. The tabloids have relentlessly followed her ill-fated transformation to a wife (and a half), a mother, and a divorcee. Her latest and fifth studio album, Blackout, her 'comeback' album, communicates no motherly instincts, even as she vies for custody of her two boys, and judging from the sound and lyrics, Britney Spears is in more heat than ever.

Blackout is Spears' most strident deviation from her starry-eyed ballads and jumpy pop songs. Those who miss the fun-loving, teen-bop beats of 'Hit Me Baby One More Time' or 'Oops I Did it Again,' are advised to proceed with caution. Many songs on Blackout are not easily sing-able. Acoustic instruments are difficult to make out in the techno-tinged, synch-heavy songs, rendering them difficult for easy listening but ideal for pumping-and-grinding on the dance floor.

The album is replete with proud proclamations about her raunchy, seductive, freakish ways, indicating that she has no plans to end the lewd partying that has triggered the paparazzi maelstrom.

On the one hand, she hits back at the tabloids in 'Piece of Me' with lyrics like 'And with a kid on my arm/ I'm still an exception, and everybody/Want a piece of me.' Yet four songs later in 'Get Naked (I Got a Plan)' she's singing: 'My body is calling out for you bad boy/I get the feeling that I just want to be with ya/Baby, I'm a freak and I don't really give a damn/I'm crazy as a mother f***r.'

The first song, 'Gimme More', introduces the album with an assertive: 'It's Britney Bitch,' to signify her arrival. But anyone who saw her overly-lambasted performance of 'Gimme More' on the 2007 MTV Video Music Awards will remember how she arrived: stumbling and punch drunk. That performance aside, however, 'Gimme More' is a masterfully produced, upbeat dance song, and reached the top of the charts and number one on iTunes.

So if Spears hasn't necessarily arrived, then her producers definitely have. Modern beatmaster, Danja, the acclaimed protege of hip-hop producer Timbaland, who has churned out hits for Nelly Fertado and Justin Timberlake, is responsible for some of the most successful songs on the album, including 'Gimme More' and 'Hot as Ice', a fun and coy tune backed by whizzing hooks and punchy lyrics. The duo Bloodshy & Avant of 'Toxic' fame proves its knack for sultry beats and original electronic riffs with 'Radar.' Their 'Toy Soldiers' is a dizzying electronic march to Spears' cry directed at - who else? - ex-husband Keven Federline: 'This time I need a soldier/ a really badass soldier/ that knows how to take care of me/ I'm so damn glad that's over.'

It's difficult to say if Blackout will mark Spears' comeback because she's hardly present in the album, despite the autobiographical nature of some lyrics, not her own. She's more the canvas for the producers to showcase their mastery of rhythm and electronica. Her voice is heavily processed through vocoders and filters, making it another instrument - albeit an effective, seductive one.

Given all of Spears' personal problems, it rather sounds like, when making the album, she took a back seat in the studio, tilted her hat over her wig, and said, before blacking out: 'I partied too much last night and have a court case tomorrow. Wake me up when you need me to record.'

In fact, in a strange, inarticulate and brief interview with Ryan Seacrest on Los Angeles' KIIS FM, Seacrest asked her about the opening line, 'It's Britney Bitch', to which she replied: 'The producer told me to say thatÉ.whatever, you know.'
Success may depend on how well Spears sells the songs with knock-out (rather than knocked-out or knocked-up) performances and videos.

Spears is as much about choreographed image as she is about the music, and she can't rely forever on Britney voyeurs and crazed fans who can't get enough of her no matter what she does. It would be a shame if her new songs, which include potential hits, are wasted with clumsy performances, pointless pole- dancing, and just plain deranged womanhood.

Friday, November 9, 2007

Gotham in Jerusalem (dance bar review)

Jerusalem Post, Billboard; November 9, 2007

Click here for original


A new capital dance bar delivers the underground vibe of its Tel Aviv inspiration

Gotham is best described as the capital's version of The Breakfast Club, one of Tel Aviv's pioneering, underground dance bars. Any Jerusalem imitation deserves a reluctant welcome. Reluctant, because it's about time Jerusalem starts its own nightlife trends. Welcome, because Gotham is a pretty good knock-off with a distinctly Jerusalem touch.

Gotham has succeeded in importing the dark, underground vibe of its Tel Aviv role models, whose main draws are the DJs and their electronic music. Located in the center of town, it's guarded by bouncers meant to ensure a 25+ crowd. Gotham's interior weaves the Jerusalem stone walls with gothic and metallic themes. Wrapped (and warped) lightbulbs hang above the bar, and medieval-type metalwork and gargoyles add a Dark Age aura.

The ambitious yet successful design extends to the unisex bathroom, whose dark gray metallic fixtures look like something out of a Braque painting. Since The Breakfast Club is infamous for, err, unconventional activities in its stalls, Gotham's investment in the bathroom is understandable.

Gotham is destined for after-hours creatures. It only really begins to pick-up at 2 a.m. with synth and bass-heavy electronic music. On a recent Thursday night, the crowd was pretty grungy, and not necessarily 25+.

Gotham lacks a certain soft, feminine touch, which may have explained the higher male-to-female ratio, about 5:1. It was hard for my friend and me to focus on dancing while warding off advances from creepy men sorely lacking in a rich female selection.

Gotham has only been open for about two months, so it's hard to tell what kind of people it will attract in the long-run or how Jerusalemites will take to it. But for now the dance bar still fills a void in Jerusalem's underground nightlife scene. It just needs to fill up with a more attractive crowd to get to the more exclusive partying status of the more selective, hip Breakfast Club.

31 Jaffa Rd. (Feingold Courtyard, across from Adom restaurant); open Mondays, Tuesdays, Thursdays, Friday and Saturdays; 054-446-9711.

Thursday, November 1, 2007

Ravenous in Ra'anana

Jerusalem Post, Weekend Magazine; November 1, 2007

Borochov 88 is a mehadrin kosher, dairy restaurant that aims high, and, for the most part, delivers

It's easy to understand why, after only a month of operation, Borochov 88 is already packed on a Monday lunchtime with a visibly Orthodox clientele. Located in a quiet, green residential street in Ra'anana, the design, location and atmosphere of Borochov is pleasant and inviting. The wood-paneled, booth-lined cafe-restaurant combines contemporary style and mehadrin kashrut.

The extensive six-page menu offers every kind of dish one would find at the usual all-dairy kosher dig: egg breakfasts, salads, pastas, quiches, sandwiches, pizzas, and fish, but the dishes are given a modern and refined touch by chef-adviser Ilan Niv.

We started off with a rectangular foccaccia (NIS 17), seasoned very nicely with garlic and herbs and served with a delicious olive spread and olive oil. The salads are made with generous helpings of lettuce, and they were saved from being ordinary by a few added ingredients. The tuna salad, served with the predictable potato, eggs and pickles, was upgraded by three generous scoops of tuna nicely flavored with chives and sun-dried tomatoes. The health salad (NIS 38) was given a flavorful kick with granola and Tzfatit cheese. The feta salad (NIS 38) came loaded with sweet potato wedges and dried chips.

The onion quiche came with a crispy, fresh crust, and while the raw materials were fresh and tasty, the onions were a little too undercooked for my taste. Sweet potato seems to be a favored ingredient at Borochov 88, as it was the subject of another quiche and a pasta dish, both delightful.

For a protein entree, Borochov offers fish: grilled salmon, salmon kebab, and the daily catch. I tried the grilled sea bream (NIS 65). The dish was generous and fresh, served on a bed of, what else, a sweet potato mash. Pesto and a light red pepper coulis adorned the perimeter of the dish, but I would have rather a tailored sauce or seasoning layered the fish itself, which required a bit more interest. Lemon wedges on the side would have been nice.

For now, desserts are imported from a bakery in Rishon Lezion, and they include a variety of cakes. Once the rest of the menu is perfected, Borochov 88 will make its own desserts on premises. If their homemade chocolate cookies are a taste of what is to come, that's a good thing.

Overall Borochov 88 is a recommended all-purpose cafe-restaurant, particularly for kosher-eaters interested in casual dining, business lunches, a birthday dinner, morning coffee and pastry, or a first date. It includes a balcony facing the street and a VIP room for 80 people.

Borochov 88, Ra'anana, (09) 744-2203; Menu in English to come.

Expanding the olive branch

Jerusalem Post, Weekend Magazine; November 1, 2007

The 13th annual Olive Branch Festival sheds light on new initiatives in an ancient Galilean olive industry.

'Thou shalt have olive trees throughout all thy borders' Deuteronomy 28:40

In the Galilee, the olive branch is not just a symbol of peace, but a catalyst for peace. Olive is the traditional crop of the Mediterranean basin, and northern Israel is home to Israel's olive oil industry, with olive groves dotting the landscape. The olive binds the different cultures represented there: Druse, Christian, Muslim and Jewish, for whom the production of olive oil is an ancient and modern art and science.

Olive oil has been a family affair for centuries among Arab families in Israel, with families pressing their own oil in their backyard. Ancient Jewish tradition is dripping with allusions to olive oil. Olive oil was used to anoint Israeli kings and to light the menorah.

With the olive season under way in the north, the Israel Olive Oil Board and the Galilee Development Authority are holding their 13th annual Olive Branch Festival until November 11 to celebrate the historic versatility of the fruit; the growing sophistication of olive oil production in Israel and the cultural tolerance that the olive fosters. While some themed events simply tack on the word 'festival' as a marketing device, the Olive Branch Festival promises to be a bona-fide educational and gastronomic event for the whole family, with an array of activities, workshops, tours and special treats. A sneak preview of the festival offered insight into the culture, production, trade and health benefits of the olive and its derivatives.

HANANIAH OLIVE RANCH

Since its founding 10 years ago, the Israel Olive Board has sought to revolutionize the olive oil industry in Israel - to set quality control standards and raise the Israel's worldwide reputation in the field. The board's quality assurance label printed on local olive oils means that the oil has passed its laboratory tests. Some olive oils sold at stores can be diluted with other oils.

'Always look for the label of the Israel Olive Board on the olive oils you buy,' advises Amin Hasan, director of the Israel Olive Board, from his headquarters at the Hananiah Ranch, northeast of the Kinneret.

Hasan, 51, a Druse resident of Sajur, has experienced firsthand the wonders of olive oil as a social lubricant among Arabs and Jews. He served in the Israeli security forces for 17 years before trading in his gun for the olive branch. In 2002, he lost his daughter to a terrorist attack on a bus at the Meron junction.

Despite his personal loss to Palestinian terror, he is proud of 'the good cooperation with the PA and Israel in the olive field.'

The board works with the Palestinian Authority to improve olive oil production in the West Bank, where olive oil production, mostly by traditional methods, reaches five times that of Israel. There are over 900,000 dunams of olive groves in the West Bank, compared to Israel's 220,000 within the green line. Israel produces about 9,000 tons of olive oil annually, almost half the amount it consumes.

Hasan has another source of pride: 'I succeed in bringing Jews to their roots, which is the olive branch.'

EIN CAMONIM DAIRY & OLIVE PRESS
Amiram Ovrutsky, owner of the family-run Ein Camonim dairy and olive press, is one of the first Jews to revive Jewish olive production in the north, but before embarking on his olive path, he took a wrong turn. When he first settled in Galilee in 1979, he imported Barbary ducks, a delicacy in France, for commercial purposes.

'It was a failure,' said Ovrutski, 75. Ovrutski is a sabra, but his parents are from Russia. 'We needed something else to do that would support a small family.'

He observed the potential of his land for olive groves and goat farming, and he and his family turned to cheese and olive oil production. 'The Polish Ashkenazim only broke into the industry about 25 years ago.'

They started with labane, and today Ein Camonim produces a rich variety of delectable cheeses which they sell at a shop on the premises and serve in a charming outdoor cafe as part of a country-inspired meal. Ein Camonim's delicious olive oil is produced in a nearby press where olives are ground on millstone in the traditional way and modern equipment is used to extract the oil. Olive press demonstrations will be offered to the public during the festival.

SABA HAVIV OLIVE OIL AND SOAP
Not far from Ein Camonim at Kibbutz Parod, the Haviv family sells its award-winning olive oil named after 'Saba Haviv' or 'Grandpa Haviv.' Haviv started making his mark as a soapmaker in 1913. The story goes that families would give the young boy their personal olive oil, and he'd use it in his soap.

Haviv means 'pleasant' in Hebrew, and that word aptly describes the Haviv family, a Christian clan consisting of Haviv's six grandsons and a granddaughter, who together run the business. The pride in their tradition and their hospitality comes through in their friendly demonstrations and explanations.

At their visitors' center, the 26-year-old Wahil often gives lectures on the uses and health properties of olive oil. As he speaks, the tehina press crushes sesame seeds into tasty, organic raw tehina paste. For NIS 25, visitors can buy a jar of tehina paste made right here. During the festival, booths will be set up at their premises to offer demonstrations of olive curing, jam making and samples of the family's products. Soaps made from Haviv's original recipe are on sale at the family shop in Kibbutz Parod for NIS 10.

AYA NATURAL COSMETICS
Soap and other skin care products made with olive oil are sold at Aya Natural, a natural cosmetics company headquartered in the Druse village of Beit Jann. It's a winding, uphill road to the rather secluded Beit Jann, home to some 10,000 Druse. But the two founders, Dr. Ziad Dabour, a senior pharmacist, and Jamal Hamoud, a senior chemist, deliberately built their boutique and visitor's center in the village of their birth.

'It's difficult for women to work outside the village and we wanted to give employment to married women,' explained Hamoud. He employs about a dozen women from the village. Beit Jann is turning towards country hospitality to boost internal employment; at present about 100 guest rooms are available for tourists.
Beit Jann has long exploited the benefits of olive oil in preserving and strengthening the skin and body.

'In the Druse tradition and in Beit Jann in particular, we wrapped babies in olive oil and myrtle powder for immunization,' explained Hamoud. 'We wanted to combine pharmaceutical knowledge with tradition.'

Aya sells its products across Europe and Israel. Most products are 100% natural and biodegradable, made from Galilean olive oil and other essential oils.

Their tie to the land of Israel is captured in the name of Aya, which is the Hebrew acronym for 'Israel the Beautiful.'

Olive Branch Festival Hotline:
1-599-50-60-61,www.galil.gov.il/zait. Check with the hotline to find out times and places of events.
See p.12 for tomorrow's JNF tour.
Ein Camonim: (04) 698-9680
Saba Haviv: (04) 684-9074
Aya Natural: (04) 980-5066, www.ayanatural.com